Purina Rebrand

Objective: To fulfill the project requirements, research a well-known business in need of a rebranding. Provide a new, modern look that is appropriate for their target audience and brand goals. This conceptual rebrand of Purina gives the iconic checkerboard logo a new, modern feel. To make the brand more approachable and memorable, I reimagined the "P" as a dog's head and aligned the remaining letters to form a dog in the sitting position, creating a playful, cohesive identity that strengthens Purina’s connection to pets.