StayLitt Electric

StayLitt is an electric company that a friend of mine and my partner's works at. We both noticed that their logo and branding felt pretty outdated, and offered some creative solutions. Once we sketched out our ideas, we moved forward with something fresh and exciting, but still kept the essence of the brand in mind. We then collaborated on building an entire brand guideline that our friend loved.

For the logo, we wanted to play around with the word "litt". The black box surrounding the glowing letters represents the actual word "lit" literally, and the script typeface was chosen intentionally to represent the playfulness of the name, logo, and brand entirely.